01 · Intro

I build digital businesses.

Code to Business. Business to Code.

Co-founder and CTO of Vevol Media, and fractional CTO for a few brands. A decade in the UK took me from startups to scale-ups to corporations. Today I lead technology at the agency and build my own products.

Let's talk What a fractional CTO does
Bogdan Dogaru, co-founder and CTO of Vevol Media
Now A few fractional CTO seats are open
02 · Trust

Brands and proof.

  • Addison Lee
  • Aviva
  • MyGeisha
  • Blackstone Publishing
  • French Revolution
  • Carl Scarpa
  • + 110 more through Vevol Media
  • Shopify theme Noblesse Official theme on the Shopify Theme Store.
  • Shopify app Company Form Public app on the Shopify App Store.
  • Custom work Custom apps Built for stores at every scale.
  • Agency 110+ clients Served through Vevol Media.
03 · For you

Fractional CTO

A senior technical seat on your side of the table. I decide what to build, what to cut, and what it should cost.

What I own

  • A technical roadmap ranked by impact
  • Vendor and tool decisions
  • The "is this worth building" filter
  • Translation between business and dev
  • Proof of impact, backed by data

What I don't

  • Day-to-day ticket delivery
  • Marketing strategy
  • Your business decisions. I challenge them, I don't override them.
Bogdan Dogaru speaking on stage at Shopify Meetup CEE 2025
Shopify Meetup CEE 2025, through Vevol Media.
Who it's for

Mostly established ecommerce and digital businesses at 7 figures and up. Sometimes a startup or a smaller shop.

The honest part

If another vendor, your own team, AI, or no work at all is the better call, that is what I will recommend. Use the form below to start.

04 · Path

From C++ at 13 to CTO.

  1. First lines of code, in C++.
  2. First websites in Dreamweaver, plus Flash and Photoshop.
  3. Travelled and worked more than ten different jobs.
  4. Moved to the UK. First developer role at Yay.com, building a custom ecommerce platform.
  5. Frontend developer and Scrum Master at Aviva.
  6. Full stack developer, with Python as the backend of choice.
  7. First WooCommerce store. Discovered Shopify. Started freelancing with Dan Nistor.
  8. Left the day job. Tech Lead, then CTO. First hire at Vevol Media.
  9. Team grew past ten people. Noblesse launched on the Shopify Theme Store. Angel investment raised.
  10. Back home to Iasi, Romania. Hosted the first Shopify Romania meetup.
  11. Company Form on the Shopify App Store. Took over FC Politehnica Iasi's online operations and shop. Launched BlueHub. Vevol became a Shopify Plus agency. First Shopify Meetup CEE.
  12. Shopify Meetup CEE drew 400+ people. Launched gradinitaiasi.ro. Fractional CTO seats open.
05 · Projects

Things I build and run.

  • Co-founder and CTO, since 2018

    Vevol Media

    Shopify agency with 110+ clients.

    vevolmedia.com
  • Shopify theme

    Noblesse

    Official Shopify theme, led through Shopify's review.

    Theme Store
  • Shopify app, June 2025

    Company Form

    Public app for Romanian CUI validation at checkout.

    App Store
  • In build

    YllyOS

    Internal operating system for delivery data, budgets and AI-assisted planning.

  • Official store

    FC Politehnica Iasi

    The club's official store, relaunched on Shopify.

    politehnicaiasi.ro
  • Founder

    gradinitaiasi.ro

    Local directory of kindergartens in Iasi.

    gradinitaiasi.ro
  • Volunteer hub

    BlueHub

    Open volunteer hub for the Politehnica Iasi community.

    BlueHub page
  • Events

    Community

    Shopify events across CEE and the Iasi builder scene.

06 · How I think

Four rules I work by.

  1. Clarity over chaos

    Define the goal before anyone writes code or signs a contract.

  2. Results, not hours

    Measure whether the number moved. Say so when something shouldn't be built.

  3. Systems before scale

    Build the system first. Then add AI or people.

  4. Keep it simple

    A small, smart fix often beats a large codebase. More on that in Ecommerce Coffee Break #288.

07 · Notes

Written on LinkedIn.

Fired at 22 for building a spreadsheet. It turned into a career in systems. Shopify Meetup CEE 2026: what happens when devs and PMs run the event. From 6+ seconds to about 1.6s LCP, by removing one rogue Liquid loop. Taking over the digital side of Politehnica Iasi, built on Shopify.
08 · FAQ

Short answers.

Who is Bogdan Dogaru?

A fractional CTO and entrepreneur based in Iasi, Romania. After a decade in the UK, he co-founded Vevol Media in 2018 with Dan Nistor.

What is a fractional CTO engagement?

A senior technical advisor on platform choices, build versus buy, architecture and agency reviews. Not a full-time hire.

What is Vevol Media?

A Shopify development and growth agency with 110+ clients in Romania, the UK, Ireland and North America.

Do you work outside Romania?

Yes, remotely.

How do I get in touch?

Use the form below and expect a reply within 24 hours, or write to b@dogaru.xyz.

What is your Shopify experience?

The Noblesse theme, the Company Form app, custom apps, and the FC Politehnica Iasi store.

09 · Contact

Tell me what you're building.

I reply within 24 hours. Prefer email? Write to b@dogaru.xyz.